This is video number 5 and we're going to talk about creating an avatar profile .

So that's what we're doing here is we're taking all the data that we did in the previous video and writing it all down .

Okay, so what I want you to do is simply pull out a piece of paper or a notepad whatever makes you feel like you're organizing and let's jot things down .

So like I said earlier this is not set in stone is just giving you a better idea of who you could be targeting .

So if we take a look at here, remember, I started with any agent, any gender but we can see 55% of women on Facebook, 45% of men in Facebook so we can see that in general .

And we can kind of get us an idea that this is the majority and then it kind of stinks down here .

So let's click on page likes now before that, let me go ahead and jot things down .

So all you're doing is simply jotting down what you see All right, so strolling down here, we have relationship status, the majority or married with a college-level education .

Appears excetera and the job title is not necessarily something that were worried about .

Right now, most of time, you're just going to Target the location age, gender, and the interest And you can get more specific by targeting married so we can Target these in the based on that information .

They like the nine line apparel and then they got Ray, they like Bass .

Pro Shops, which is not a clothing store, but it's a store What products do they buy? What services do they use? What websites do they visit? What TV shows do they watch? So they watch the .

So what's the difference between this and this? This is Page likes and these are actual categories that they're interested in .

How closely are these audience related? So, obviously, the further you get away the further, you get away from how close, they are to that interest, the closer, you are the closer, you are to that interest, .

So, we have Affinity level, which basically, tells you how close they are to the audience that you're looking for .

It is to Target them, right? So, it's always good to start with the ones closest to the top .

So why magazine swell? If you flip through the magazine and you go through to the advertise page, you'll notice that these magazines have what we call a media rate card .

And what this does is a lot of times it'll tell you the exact demographic and the exact Avatar that you're trying to Target .

So let's type in, for the sake of Simplicity will type in food magazine .

So, for example, the Food Network Magazine me to get the food in Wine magazine, And bear in mind that we are not going to advertise on these networks necessarily, you can if you want to .

So essentially a lot of these magazine companies they want you to advertise .

So in order to get you to advertise, they're going to provide you with the demographic information so we can see here .

It's like adults looks like mainly women about price, 70% women or or 90% women, actually it tells you the age group swimming, Jordy are 18 and above how much money they earn if they have children, .

are they married or they employed? What is their education level? So, what I would do is, I would go to Google and type in whatever your niece is space magazine, space advertised and most likely you'll .

So audience right here, we can go and take a look at the audience profile and match it with the Food Network, one, and get a better idea of the patterns that show up what are things .

So that's another method that you can use, you don't have to, but I just wanted to give you more so that you can kind of target people in a more specific manner .

So, go ahead and write things down and keep it saved on your computer .