We talked about campaigns within campaigns, we have ADD sets and with an ad sets we have asked, so within add sets, you're able to tell Facebook who you want to Target

So like I said and add set, you have the ability to change the ad said name

And so, for example, if you're doing scuba diving, you could do an ad set for just males or just females or males of a specific age or females of a specific age, or specific interests

You could Target specific jobs, so they could be different ad sets, that's what it is

So what you would do here, is you click this here, you would choose the Specific product that you're promoting in the pixel

Now what dynamic creative is is it says provide individual assets like images headlines and it'll automatically optimize

So in layman's terms, what that means is let's say for example that you upload in the add three different images, three different texts, three different headlines and three different called actions

What Facebook is going to do is it's going to create all different variations of those combinations is going to run the ads and it's going to figure out out of those ads Which tax which had

lined Converse the best, which is converse the best and it's going to run the traffic to that at

So instead of you trying to figure that out you allow Facebook's very smart algorithm to figure that out

So in order to do that you would select Dynamic creative and click continue

Now for the sake of Simplicity words, we're not going to do that right here

Now offers his drive more conversions by creating an offer people can save and get reminders about

Cool thing is, if you go to audience insights and you do the research, you can actually say that audience and then you can select the audience here

Like so now because we're in the United States language we can leave blank now detailed targeting this would include the interest so this could be scuba diving

Now let me delete that we selected the employer's to make sure that she was the right one

What this means is, you have one day? Click or 7-Day? Click basically an Essence

They click if somebody click through to your ad and they make a purchase, if it takes them a long time or a long period to click through, then you want to do some days

So as you can imagine, you can create multiple ad sets as you saw it, because it's 29 million for scuba diving

I can split that up and do one add set for male won at set for females when I had said, maybe for Hawaii one at set, maybe for Florida

So you can have several different add SATs and then figure out which one works the best