• Hello, and welcome back .
• This is video number 9 .
• Let's talk about adsets .
• So early .
• We talked about campaigns within campaigns, we have Ad sets and within ad sets we have ads, so within ad sets, you're able to tell Facebook who you want to Target .
• So having that Avatar profile on hand is crucial for this part .
• So, with that said, let's Dive In .
• Okay .
• So like I said and ad set, you have the ability to change the ad said name .
• So within a campaign you can have several different ad sets .
• And so, for example, if you're doing scuba diving, you could do an ad set for just males or just females or males of a specific age or females of a specific age, or specific interests .
• You could Target specific jobs, so they could be different ad sets, that's what it is .
• So what you would do here, is you click this here, you would choose the Specific product that you're promoting in the pixel .
• Now what dynamic creative is is it says provide individual assets like images headlines and it'll automatically optimize .
• So in layman's terms, what that means is let's say for example that you upload in the ad three different images, three different texts, three different headlines and three different call to actions .
• What Facebook is going to do is it's going to create all different variations of those combinations is going to run the ads and it's going to figure out out of those ads Which tax which had .
• lined Converse the best, which is converse the best and it's going to run the traffic to that at .
• So instead of you trying to figure that out you allow Facebook's very smart algorithm to figure that out .
• So in order to do that you would select Dynamic creative and click continue .
• Now for the sake of Simplicity words, we're not going to do that right here .
• But that's there, if you want to .
• Now offers his drive more conversions by creating an offer people can save and get reminders about .
• So you can do that as well here .
• Next we have audience .
• So like we said earlier, One .
• Cool thing is, if you go to audience insights and you do the research, you can actually say that audience and then you can select the audience here .
• All right, so use a saved audience .
• Now, we're going to do everyone and United States from the ages .
• Remember, we saw 25 to about 54 .
• Like so now because we're in the United States language we can leave blank now detailed targeting this would include the interest so this could be scuba diving .
• Now let me delete that we selected the employer's to make sure that she was the right one .
• So we can see interest it has 28 million people .
• That's a good sign .
• And then check that .
• Or leave it on automatic, placements, daily budget .
• Conversion .
• So what this is going to do is just going to optimize for conversions .
• No conversion window .
• What this means is, you have one day? Click or 7-Day? Click basically an Essence .
• Usually, you choose one .
• They click if somebody click through to your ad and they make a purchase, if it takes them a long time or a long period to click through, then you want to do some days .
• Click .
• Now you can read more about this and how it works over here .
• The next thing we want to do is Click continue .
• And that's it .
• So now we have created our add set .
• So as you can imagine, you can create multiple ad sets as you saw it, because it's 29 million for scuba diving .
• I can split that up and do one add set for male won at set for females when I had said, maybe for Hawaii one at set, maybe for Florida .
• So you can have several different add SATs and then figure out which one works the best .
• So now let's talk about the ad which is the next video .