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Hello and welcome to video number seven, where did talk
Hello and welcome to video number seven, where did talk about the Facebook tracking code, which is known as the Facebook pixel
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It's not just a code that you place on your
It's not just a code that you place on your website, but this piece of code, can track everything that goes on in your funnel from people
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Landing on your landing page, your option page to subscribing
Landing on your landing page, your option page to subscribing to your, thank you page to your add to cart to your purchase page
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And what it allows you to do is it allows
And what it allows you to do is it allows Facebook, to figure out, who your ideal customer is now obviously you need to do what we call, training the pixel
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First and foremost, which basically means that you are telling
First and foremost, which basically means that you are telling it's based on the data that you're sending it, who's a customer, who's not a customer, and how Facebook is able to go throughout its database to
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I can do many different things more than what we
I can do many different things more than what we just talked about, but let's dive in and let's show you what it's all about
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Okay, so to create a Facebook pixel, all you need
Okay, so to create a Facebook pixel, all you need to do is simply go to business
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And then you want to click on all tools, or
And then you want to click on all tools, or put your mouse over this and click on pixels
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Once you've done that, you will reach this page and
Once you've done that, you will reach this page and this page will show you all of your Facebook pixels bear in mind that you can create as many pixels as you wants
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So what you need to do is when it says,
So what you need to do is when it says, add new data source, click this here and also keep in mind that Facebook changes their user interface, a lot of times like every single week
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So what you want to do is if it does
So what you want to do is if it does change look for the Facebook pixel creation
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So we're going to click on, add new data source,
So we're going to click on, add new data source, click on Facebook pixel, And the next thing we'll do is click on pixel name
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So we'll call this scuba diving pixel, you can enter
So we'll call this scuba diving pixel, you can enter their website URL if you want to, but you don't have to
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You can email the instructions to a developer if you
You can email the instructions to a developer if you have one, but if you don't click this one here right here
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So now it's going to say locate the header code
So now it's going to say locate the header code for your website and over-the-top when you're editing your HTML, or you're using something like leadpages or clickfunnels or another landing page builder, you want to enter
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So this is going to be the pixel, right? Here's
So this is going to be the pixel, right? Here's where the click this here and it immediately copies it and we click continue
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You can tell it, okay? If somebody lands on your
You can tell it, okay? If somebody lands on your your, your first page, you can call it Elite
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If somebody fills in their email and their name to
If somebody fills in their email and their name to get spur Hap's, a lead Magnet or freebie, you can send them to the next page which could be the thank you page
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So what events allow you to do is allows you
So what events allow you to do is allows you to track everything through the funnel
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But in order to get that to work, you need
But in order to get that to work, you need to insert the pixel into your email, or your website page
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Now to give you a good idea of the events,
Now to give you a good idea of the events, if you go here, it'll give you some ideas of different events that you can track
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So you can track view, content search, add the cards
So you can track view, content search, add the cards of somebody adds an item to the cart
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You can add the pixel code on the card page
You can add the pixel code on the card page so that you can track that data
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So if you click that, you can see it gives
So if you click that, you can see it gives you the script code right here and tells you how to track it
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If you take a look at subscribe, for example, it
If you take a look at subscribe, for example, it says epic, you track subscribe
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So basically the word, the second word here is replaced
So basically the word, the second word here is replaced by that particular event
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Okay, so we're not going to dive too much into
Okay, so we're not going to dive too much into this, we're going to move to the next video and show you how to set up your ass
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00:00:00Hello and welcome to video number seven, we did talk about the Facebook tracking code, which is known as the Facebook pixel
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00:00:10This code is very important
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00:00:12It's not just a code that you place on your website, but this piece of code, can track everything that goes on in your funnel from people
-
00:00:22Landing on your landing page, your option page to subscribing to your, thank you page to your add to cart to your purchase page
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00:00:31Your thank you page, and all of that
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00:00:33And what it allows you to do is it allows Facebook, to figure out, who your ideal customer is now obviously you need to do what we call, training the pixel
-
00:00:44First and foremost, which basically means that you are telling it's based on the data that you're sending it, who's a customer, who's not a customer, and how Facebook is able to go throughout its database to
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00:01:00find the customers
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00:01:01So the pixel is very powerful
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00:01:03I can do many different things more than what we just talked about, but let's dive in and let's show you what it's all about
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00:01:13Okay, so to create a Facebook pixel, all you need to do is simply go to business.facebook.com
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00:01:20login and up at the top like the menu and this will drop down
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00:01:26And then you want to click on all tools, or put your mouse over this and click on pixels
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00:01:33Once you've done that, you will reach this page and this page will show you all of your Facebook pixels bear in mind that you can create as many pixels as you wants
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00:01:45But for the sake of this example will just create one pixel
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00:01:49So what you need to do is when it says, add new data source, click this here and also keep in mind that Facebook changes their user interface, a lot of times like every single week
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00:02:00So what you want to do is if it does change look for the Facebook pixel creation
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00:02:06So we're going to click on, add new data source, click on Facebook pixel, And the next thing we'll do is click on pixel name
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00:02:16So we'll call this scuba diving pixel, you can enter their website URL if you want to, but you don't have to
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00:02:24It's optional, click create
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00:02:29And Facebook will create the pixel
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00:02:31Now it's time to get the pixel
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00:02:34So Facebook is going to give you different options
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00:02:37You can connect to a specific partner platform
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00:02:41If you want to just go ahead and install it there
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00:02:44But for the most part, you're probably not going to be using this
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00:02:47So you want to manually install, the pixel code yourself
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00:02:51You can email the instructions to a developer if you have one, but if you don't click this one here right here
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00:02:57So now it's going to say locate the header code for your website and over-the-top when you're editing your HTML, or you're using something like leadpages or clickfunnels or another landing page builder, you want to enter
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00:03:12the script in the head code
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00:03:15So this is going to be the pixel, right? Here's where the click this here and it immediately copies it and we click continue
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00:03:24Now, Facebook has what we call events
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00:03:28And what events are are basically parts of your funnel
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00:03:33You can tell it, okay? If somebody lands on your your, your first page, you can call it Elite
-
00:03:39If somebody fills in their email and their name to get spur Hap's, a lead Magnet or freebie, you can send them to the next page which could be the thank you page
-
00:03:51So what events allow you to do is allows you to track everything through the funnel
-
00:03:58But in order to get that to work, you need to insert the pixel into your email, or your website page
-
00:04:07Now to give you a good idea of the events, if you go here, it'll give you some ideas of different events that you can track
-
00:04:17So you can track view, content search, add the cards of somebody adds an item to the cart
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00:04:24You can add the pixel code on the card page so that you can track that data
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00:04:30You can track the purchase
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00:04:32So if you click that, you can see it gives you the script code right here and tells you how to track it
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00:04:40So the script code is fbq track, and then the word purchase
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00:04:45Now you're going to see a pattern here
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00:04:48If you take a look at subscribe, for example, it says epic, you track subscribe
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00:04:54So basically the word, the second word here is replaced by that particular event
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00:05:01So we got, we can scroll back to the top here, view content
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00:05:07That's fbq in the second word is just view content
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00:05:11So all you need to do is simply add that to your pixel code
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00:05:16Okay, so we're not going to dive too much into this, we're going to move to the next video and show you how to set up your ass