Hello and welcome to video number seven, where did talk about the Facebook tracking code, which is known as the Facebook pixel

It's not just a code that you place on your website, but this piece of code, can track everything that goes on in your funnel from people

Landing on your landing page, your option page to subscribing to your, thank you page to your add to cart to your purchase page

And what it allows you to do is it allows Facebook, to figure out, who your ideal customer is now obviously you need to do what we call, training the pixel

First and foremost, which basically means that you are telling it's based on the data that you're sending it, who's a customer, who's not a customer, and how Facebook is able to go throughout its database to

I can do many different things more than what we just talked about, but let's dive in and let's show you what it's all about

Okay, so to create a Facebook pixel, all you need to do is simply go to business

And then you want to click on all tools, or put your mouse over this and click on pixels

Once you've done that, you will reach this page and this page will show you all of your Facebook pixels bear in mind that you can create as many pixels as you wants

So what you need to do is when it says, add new data source, click this here and also keep in mind that Facebook changes their user interface, a lot of times like every single week

So what you want to do is if it does change look for the Facebook pixel creation

So we're going to click on, add new data source, click on Facebook pixel, And the next thing we'll do is click on pixel name

So we'll call this scuba diving pixel, you can enter their website URL if you want to, but you don't have to

You can email the instructions to a developer if you have one, but if you don't click this one here right here

So now it's going to say locate the header code for your website and over-the-top when you're editing your HTML, or you're using something like leadpages or clickfunnels or another landing page builder, you want to enter

So this is going to be the pixel, right? Here's where the click this here and it immediately copies it and we click continue

You can tell it, okay? If somebody lands on your your, your first page, you can call it Elite

If somebody fills in their email and their name to get spur Hap's, a lead Magnet or freebie, you can send them to the next page which could be the thank you page

So what events allow you to do is allows you to track everything through the funnel

But in order to get that to work, you need to insert the pixel into your email, or your website page

Now to give you a good idea of the events, if you go here, it'll give you some ideas of different events that you can track

So you can track view, content search, add the cards of somebody adds an item to the cart

You can add the pixel code on the card page so that you can track that data

So if you click that, you can see it gives you the script code right here and tells you how to track it

If you take a look at subscribe, for example, it says epic, you track subscribe

So basically the word, the second word here is replaced by that particular event

Okay, so we're not going to dive too much into this, we're going to move to the next video and show you how to set up your ass