Okay, so to get to Facebook ads, manager of the top, click on the menu, click on ads manager, and you'll get this page

And you want to click on campaigns, if it doesn't go there immediately, the next thing you want to do is simply click the green create button

So we have campaign and the campaign specifies, the objective, the ad set a specifies, the specific page, the audience basically, who you're trying to Target and of course the ad is going to be the creative

You're not going to use app installs, unless you have an app, you won't use video views unless you have a video

If you click on traffic, you going to see that you can Target conversions, conversions can be anything from a purchase or somebody pays money versus something like Elite where somebody feels on their email and their

So you give them a lead Magnet or a freebie and exchange so I can become versions

And then, of course, engagement can be in the form of opposed engagement

Now, for the sake of showing you how to set up a Facebook ad to the fullest extent, we're going to be using traffic and conversions

You want to name the campaign to something that's generic or general to? What if you're promoting? Don't worry about any of these for now, these are more advanced, click continue

The next step is the ad set which is going to be the targeting essentially who you're targeting