This is video number two and this is all about the paid traffic mindset

So this is very important, because if you don't make this switch in your mind, then running Facebook, as is going to be painful, it's going to be tough and it's really not going to make a

In fact, this is the reason why most people just quit Facebook ads and it wasn't until we started running tens of thousands of dollars of Facebook ads that we realized that this was very crucial obviously

the Tactical aspects are crucial as well, but this is a big piece of the puzzle

And if you can't get past this and you can't have this type of mindset, you're most likely going to say

Okay, this isn't work and leave and your competitors going to come in and win

So to better understand what kind of Minds that you need to be in what I want to do right now is to give you a comparison so that you can understand the differences between different types

So we have Google ads which were referring to where you go to googlecom,

We're not talking about any of that, we're just talking about the search ads

So, if you think about it, the type of person that is going to googlecom,

So if they're typing and scuba diving equipment, they are looking specifically for that

And with that in mind, you're able to put certain products that A once right in front of them

Now, the big difference between that and Facebook ads is that with Facebook people are not searching for anything

They are there to socialize with their friends, their family or their acquaintances

Right? So the difference is that now because of that and because somebody is not really searching for a very specific item, you need to be aware that you really have some warming up to do

Sometimes I'll buy right away and sometimes he will take a few days to maybe even a week depending on the product, you're selling and where they are in the stage of buying

Or they may be aware that the product exists, but they're looking at your compare

Now, bear in mind that Facebook ads is very powerful because it allows you to Target people, not only males and females ages and different interests

And in order for somebody to get into a specific interest, they will have to have visited certain pages related to that interest

So now that you understand kind of how things are run and that you're not going to get results right away on Facebook, depending on what you sell

So when it comes to local versus online and what I mean by that is if you are with say a plumber and you're trying to get leads to your plumbing company or your accounting company or

If your local, it's a lot easier because all you have to do is simply Target a specific radius, zip code, and go at it

You don't really need to do a ton of market research and all that doubt

You do need to kind of get an idea of who you're targeting, but it's a lot easier than online

So let's say, for example of that, you're targeting a specific Niche, like, scuba diving

All right? So you're going to be competing with All the hundreds or even thousands of other people out there who are making ads on that Beach versus with local, you might be only competing with one

or two, or possibly, even no one else, right? So that's why before you can get into Facebook ads, you have to have an idea of what your strategy is what you're promoting and all of that

So this is where the mindset comes in is when you run Facebook ads, a lot of people think that, okay? If I invest a dollar, I'm going to get a dollar back and you'll see a

lot of Facebook ad courses advertise that, but will you don't realize is that there's a lot of testing involved before you can get to that point, all right? Especially if you're doing Nationwide, if you're doing

local, you got it easy and you can do everything demographic, research, go straight to setting up a ad campaign and Target radius head

It's just that easy, but for the majority of you who are probably our teising, a niche, or a specific area, you're going to be doing Nationwide

You could be targeting United Kingdom, Australia, Canada, or specific country worldwide, or in a different area in a few

All right, so a lot of people think, okay, they run an ad, they invest $100, or even $500 and I get nothing back

So if you're doing Nationwide and you get to that point then a lot of people become frustrated and they quit

So that's why I really want to dial down into the mindset of pay traffic that you need to buy data first

So you might have heard this before but basically if you run an ad or several ads then what you're really trying to do first is to buy data, what that means is you have to be

And by data means that Facebook is so big that they have so many different interests

They have so many different types of people that you need to figure out where your Customers are located within Facebook and to do that

See who is clicking your ads? And what's nice about Facebook is they give you a really good break down so you can see who's clicking your ads

What age group, the text that you're using will say, you're using three different text and three different images, you can test and see which images, which text which headline, which description and which sales copy is

So that's why is very simple, but very important because if you don't have the mindset switch, then you'll be like everybody else

You quit and you wonder why other people are out there running ads like your competitors and getting leads