• Hello .
• And congratulations on getting access to this video course, on Facebook ad Basics .
• This is a course of video number one, which is the introduction .
• So here's the goal, this course intends to simplify things so that you can get your Facebook ads up and running easily .
• Now before we jump in and talk about how to set things up, you want to make sure that you are in the right mindset, I'm going to dive more into this in video number two .
• But for now, let's briefly touch base .
• You see in order to succeed at Facebook ads you must be willing to have patience now .
• What do I mean by that? What I mean is pay traffic, requires a certain type of patience and understanding that your first campaigns .
• And your first several hundred dollars is most likely not going to convert into leads .
• That may be the case if you're doing something easy like local ads .
• But if you're doing something like Nationwide or even worldwide ads and your targeting, everybody in a specific Niche, let's say, for example, scuba diving, then that can be very, very hard to do .
• It's not necessarily really hard, but I imagine you're competing with a lot more people .
• If you're only competing with local businesses, it's going to be a lot easier .
• All right, so bear that in mind .
• And if you're okay with that, then Facebook adss is a really, really good platform to be able to target people in a very specific manner .
• So, you can Target them all the way down to their relationship, status to their gender, to their likes, and all that .
• All right, that's why Facebook is so powerful compared to a lot of other paid traffic sources .
• That's not necessarily to say Facebook ads is better, but you get what I'm saying? You know you also need to do a few things before you set up your ads as well .
• For example, demographic research getting an idea of who your audience is .
• Now what this means is that you're not going to be profitable right out of the gate .
• So don't expect that .
• Don't expect that have a budget in mind, whether it's $500 whether, it's $1,000 .
• And don't expect that you're going to be profitable immediately .
• You see with Facebook what you're trying to do is your investing that money to figure out who is actually interested in your product .
• You're going to figure out the text that you use, which text is the winning text which image is working .
• Well, and you, when you're able to get the right data on that, you will be able to use the right creative ads to target the right person .
• It will discuss more about this proper mindset in video number two but for now, let's cover .
• What's inside? This course .
• So here's a quick overview of what's inside .
• This course .
• The number one, of course, is this video. Video number two is the mindset of Facebook page traffic .
• Video number 3, we'll talk about .
• Who are you targeting? Because that's very important .
• You can't just set up an ad and assume, okay? This is going to work for everybody kind of thing video .
• Video number four we're going to talk about Facebook audience insights, which is a free tool that Facebook gives you access to and it allows you to dig a lot deeper .
• Video number 5, will take all that information that we researched in the prior videos and will create an avatar profile, which is essentially what your customer is going to look like, are they male or female? .
• Are they a certain age? Are they in a certain area? And, of course, once you figure that out, that's a big crucial piece of the puzzle .
• We need to go over important .
• Ads rules and video number six .
• You see, if you don't follow Facebook's rules, it's an easy and Surefire way to get banned and we don't want that .
• So we want to make sure that you understand what Facebook wants what Facebook does not want .
• What Facebook sees as offensively and all that and believe it or not, it may not really be obvious .
• So that's why we need to cover these rules video Number seven .
• We'll talk about the pixel, which is basically the tracking code that Facebook uses why, it's important .
• How you can create it and all that, video number 8, we'll talk about ad campaigns and video number 9, we'll talk about ad sets .
• And of course, video number 10, we'll talk about ads .
• So, as you can see video number 7, 8 and 9 is the technical aspects, but all the videos before that, prepare you for that .
• Alright getting started .
• You're going to need the following .
• You're going to need obviously a Facebook ad account .
• You will need a landing page, something that you're going to be promoting .
• And of course, you're going to need to have your creative like, your text, your headlines, your images, and all that .
• So with that said, let's move on to video number two .