• Congratulations .
• You reached the end of this course .
• This is video number 10 and in this video, we're going to talk about ads .
• So now you can take you create loser, images, your tax for headlines, your sales, copy, essentially for your ad, and we can set that up within the ad level .
• So to give you more practical information, let's dive in and jump over to Facebook .
• Okay, so this is the ad and what you want to do first is up at the top, you're going to want to choose the Facebook fan page that you're going to advertise from next right here .
• Are you going to slack to the Instagram profile? If you have one? If you don't and you're not advertising to Instagram, don't worry about it .
• Next thing is format, which is different types of ways that Facebook will show you're at .
• So you can show your ad via multiple images in a carousel format .
• You can show one image .
• Like, most of you are used to or a video or a group of items that opens into a full-screen mobile experience .
• And most of you are going to use this one or this .
• So this one is a single image or a video .
• So all you have to do is like that and scroll down So you have the opportunity to choose an image or video .
• Like I said if you did choose a dynamic creative then it will give you the opportunity to add multiple ads or multiple images or multiple videos .
• So you can select, you can upload the image that you have access to or you can select free stock images .
• Now at this point you could select your account, your page, your Instagram, and what it'll do is it'll pull the images from those assets .
• So we typed in scuba, we could select one of these images that says Watermark won't appear in the final image .
• Let's go .
• So even though you see the watermark, it will not appear in the final image .
• Click continue .
• And it'll say enter the checks for your ad .
• You can enter the text here, so the text is essentially going to appear at the top of your image .
• So if you take a look at one of the previews here, so when you see the ad is going to appear above the image, this right here, the website URL that you want to send them .
• to is going to be here, and the headline is going to be right here .
• So you can, if you enter the website URL display, the URL here, and then you have the headline, you have the call to action, which appears to the further, right? See if we can get that .
• over, but it's going to be on the right hand side .
• So the call to action can be learn more apply now book now contact us so it really depends on your offer and you go from there and there we go .
• Now you can enter a display link, a news feed link description but oftentimes we leave these blank you got .
• You are all parameters .
• If you're not familiar with this, don't enter anything here .
• Basically this allows you to track if you have a tracking system and that's it .